According to Litmus, in 2016 the greatest number of emails were opened on mobile devices at 54%, Webmail ranked second at 30% and Desktop email opens dropped to 16%. More than 86% of businesses surveyed indicate that they plan to increase their upcoming email marketing budgets. Email recipients who favor mobile-aware email marketing designs rose from 15% in 2015 to 27% in 2016.

Litmus’ Email Analytics tracks open emails from over 1.4 billion sent emails and reports that emails opened on mobile devices has risen and held steady at 56% of all emails sent. Open rates increased on a year-over-year basis (up from 31% to 34.1%), while click rates declined (from 3.5% to 3.1%) according to a Q3 2016 review of benchmarks by Epsilon. according to Q1 2016 research, with Asia-Pacific having the highest rate at 75.9% and Europe having the lowest cart abandonment rate at 71.5%.

Digital s hopping cart abandonment rates are high worldwide, at 74.3%. According to August 2016 data from ecommerce website personalization provider Barilliance, the best retargeting conversion rate happens when the first retargeting email is sent within an hour. Ecommerce customers who received multiple abandoned shopping cart emails are 2.4 times more likely to complete the purchase than those who receive only one follow up email. Of the 35% of US retail email list subscribers who are customers of the retailer they received an email from, just 15% have made multiple purchases. Many have made just one purchase from that retailer. Only about one-third of US retail email list subscribers have actually made a purchase from the retailer whose email they subscribed to, according to industry data cited by email marketing firm Listrak. Constant Contact surveyed small business owners and found that 49% do not use email marketing data to assist with their email marketing campaigns because they do not know where to begin. The open rate for e-mails with a personalized message was 18.8%, as compared to 13.1% without any personalization in 2016. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns. Consumer email accounts make up the majority of US email accounts in 2016, representing 79% of US mailboxes. US business users have an average of 1.2 accounts per user as of 2016. Consumers have an average of 1.8 accounts per user. This was calculated for 1.44 billion opens. The Apple iPhone leads email client market share with 33%, followed by Gmail at 19% as of December 2016. Gmail has over one billion active users as of February 2016. That number is forecast to grow to 254.7 million by 2020. The number of e-mail users in the US is projected to grow to 244.5 million by the end of 2017. The number of e-mail users worldwide is forecasted to rise to 2.9 billion users by 2019. Use our email marketing statistics list as your email marketing authority for the 2017.ġ. To help in sorting things out we have curated a batch of the most important email marketing stats for 2017.Īs we discussed in last year’s Digital Marketing Statistics post, we only share factual email statistics that are relevant and current. It is frequently difficult for businesses to know which are factual, relevant and current. With the growing interest in email marketing it’s easy to come across thousands of email marketing statistics floating around the web. Email marketing statistics of all types verify the importance of email marketing in accelerating business growth. By now businesses of every size understand the importance of developing and growing an email list. Businesses with a social media following and website traffic have worked hard to parlay those interactions into a growing email lists. Email marketing has been a “buzz” phrase for some time.

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